From a founder's sketch to a sales system your team can build on.

I've built go-to-market from zero as a founder and in startups backed by top VCs from Series A to Series D. Now I help teams find the motion that works, prove it, and hand it to a team that can run it.

Book an intro callSee the plan

Proven with teams backed by

Different starting points. The same missing piece.

Most teams don't have a sales problem. They're missing a go-to-market system, or the one they have isn't set up right.

SheetA-1DrawingSite survey

A founder with an idea who isn't sure how to sell it

First sales came from intros, but you need consistency

Breaking into a new segment or a new market

A sales team in place, but missing its targets

The missing piece: a GTM system

WhoThe customers most likely to buy
WhyThe reason they pick you over doing nothing
WhereThe channels that actually reach them
HowThe steps from first call to signed deal

Examples of projects I've done.

No matter where you are in your GTM, if you want to build a system and improve your process, I can help.

SheetA-2DrawingBuilt work

Finding the motion

“We have customers, but we can't explain why they bought.”

Tested who to sell to, pricing and channels on live deals, and took a new business line from idea to product-market fit in 4 months.

Breaking into a new segment

“We win enterprise deals, but we can't crack mid-market.”

Launched a product into a new segment with a lighter, faster sales motion and built $4.5M+ in pipeline in the first year.

Setting up the sales function

“I need to stop being the only person who can close.”

Hired and trained the first sales reps, and built the playbook, onboarding and weekly cadence so deals close without the founder.

Bringing AI into GTM

“Everyone says AI-driven GTM. We don't know where to start.”

Built an outbound engine that spots buying signals, enriches leads and runs email and calling sequences, using Clay and Claude Code.

A GTM partner who thinks like a founder and reports like an investor.

You get decisions made with your business in mind, and numbers your board will trust.

SheetA-3DrawingStructure

I've been on both sides of the table.

I know what founders expect, what first hires need, and where the handoff breaks.

Sales numbers that tie back to the business.

Ex-PE and VC, Columbia MBA. I tie pipeline to your plan, your next round and your exit.

I do the work, then hand it over.

I run deals, set up the tools and hire reps. I stay until it works without me.

Start small. Go deep only where it pays off.

Every engagement starts with a diagnostic.

SheetA-4DrawingSchedule
MarkEngagementDurationTypeScope
E-1

GTM Diagnostic

2–3 weeksFixed fee

I review your team, customers, deals and funnel, and tell you what to fix first.

E-2

Motion Build Sprint

6–12 weeksProject

We build positioning, the sales process, pricing and first plays, and test them on live deals.

E-3

Fractional Head of GTM

3–6 monthsPart-time

I lead GTM part-time while you hire and ramp the team, then hand over.

E-4

AI-Native GTM

4–8 weeksProject

I find where AI saves time or creates pipeline, and put 2–3 workflows into production.

I've built GTM from zero at every stage.

SheetA-5DrawingAs built
$6M+pipeline built from zero in new segments
4 mofrom idea to product-market fit for a new business line
1company built and exited
Issued for construction

Start with a GTM Diagnostic.

In 2–3 weeks I interview your team and customers, review won and lost deals, and audit your funnel. You get a clear read on what's working, what isn't, and a 90-day plan.

Run a GTM Diagnostic